Taking a look at a few media trends in the digital era
Taking a look at a few media trends in the digital era
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What are some of the methods smartphones have shifted the way we take in media? - continue reading to discover more.
In the current digital age, smart phones have become one of the most common tools that individuals are using to view videos and access media. Nowadays, many social media platforms are providing endless feeds of short, successive videos, that are growing in appeal among smart device users. In fact, statistics reveal that that worldwide, mobile content consumption is on the rise, revealing that short form media is among the fastest growing media trends right now. These platforms allow users to see a collection of customised material and interact quickly, making these videos a lot more appealing and addictive than standard content. Short form videos are also being used more frequently for news and academic functions, not just for entertainment. Consequently, this pattern is changing the way people are actively looking for and expecting to receive information, in a much faster, shorter and more visual format.
Over the last few years, with the rise of digital content, the way in which people consume media has changed substantially. For several years, standard tv was the primary source of household entertainment for the majority of people. However, after the development of internet streaming platforms, many audiences are turning away from scheduled television, specifically among younger individuals. Rather, worldwide media content analysis reveals that more individuals are purchasing subscriptions to streaming services, which strongly evidences the switch in audience intake practices. These services are popular for allowing individuals to see the shows and movies they want, whenever they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the appeal of streaming platforms as a popular media consumption habit among viewers today. These modifications show the move towards user-controlled viewing preferences in the sector.
With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the rise of internet streaming platforms and short form media content, the way in which individuals are getting their updates is also shifting. Individuals are increasingly turning towards online news sources, rather than watching TV, to find out about the latest worldly affairs. However, at the same time, due check here to a continuous flow of knowledge, people are becoming overwhelmed by substantial quantities of content. In response to this, news agencies are re-engaging viewers by making short form content that is clearer and easier to navigate. These days it is common to find news channels that have sizeable followings on social media channels. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this approach has been very important for providing people with trusted and authenticated news sources, in a form they can easily relate to.
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